O2O RTB 管理智能体
美团 × 淘宝闪购 · 一体化投放与洞察
时间范围:最近 7 天
AI 投放自动复盘
智能体基于 最近 7 天 多维数据自动生成 · 仅供参考
生成于 2026-05-21 09:42
投放总结

最近 7 天双平台合计 GMV 86.42 万元,环比上升 15.3%。美团端依托即时零售流量优势,贡献 GMV 52.68 万元 (+18.2%),增量 ROI 维持在 2.62;淘宝闪购侧受 5/15 大促拉动,CTR 短暂提升至 5.4% 后回落至 4.48%。整体投放效率优于上周期,止咳类、维生素类 SPU 表现突出。

异常预警
  • 高
    淘宝闪购
    淘宝闪购 CTR 连续 3 日下滑
    增量 ROI 高于均值 1.4 倍,建议将日预算从 800 元提升至 1400 元。
  • 中
    全部
    华南区曝光集中度偏高
    广州、深圳合计占总曝光 32%,其他二线城市 ROI 高于均值 1.4 倍但预算占比不足 12%。
  • 低
    全部
    夜间时段 ROI 波动
    22:00-02:00 时段 ROI 波动幅度达 ±28%,建议引入分时段出价策略。
建议动作
  • 高
    美团
    增加止咳糖浆类 SPU 预算 +30%
    近 14 日华东疾病搜索指数上行,建议向「念慈菴川贝枇杷膏 300ml」追加 1000 元日预算。
  • 中
    全部
    拓展成都/杭州二线城市
    增量 ROI 高于均值 1.4 倍,建议将日预算从 800 元提升至 1400 元。
  • 中
    淘宝闪购
    提高维生素类基础出价 +12%
    竞争激烈度上升,预算消耗环比下降 64%,建议小幅提价以保住曝光位置。
  • 低
    全部
    关闭低效关键词 7 个
    暂停投放近一周平均 ROI < 1 的关键词。
总GMV(万元) · 双平台趋势对比
数据范围:2026-11-08 ~ 2026-11-14 · 点击上方 KPI 卡片可切换指标
产品维度销售概览
共 20 个 SPU · 41 个 SKU · 全部 / 美团 / 闪购 三视角并列展示 · 数据范围 2026-11-08 ~ 2026-11-14
SPU品类SKUGMV 同比ROI 环比增量 ROI 环比门店环比
汤臣倍健蛋白粉
3 个 SKU
营养保健
600g 罐装
TCBJ-DBF-01
¥25.10万
● ¥13.08万● ¥12.02万
+6.7%
● +0.2%● +15.6%
+21.2%
● +38.3%● +1.7%
¥4.46万
● ¥2.32万● ¥2.13万
5.63
● 5.63● 5.63
+5.3%
● +10.4%● +8.0%
1.97
● 2.03● 1.86
+0.6%
● +12.9%● -7.2%
37,420
● 23,220● 14,200
+8.2%
● +10.3%● -11.2%
30g*10袋
TCBJ-DBF-03
¥6.92万
● ¥4.82万● ¥2.10万
+19.9%
● +12.4%● +17.7%
+28.5%
● +30.8%● +6.8%
¥1.10万
● ¥7,633.2● ¥3,319.6
6.32
● 6.32● 6.32
+1.2%
● +11.4%● -5.6%
2.21
● 2.28● 2.09
+5.5%
● +20.8%● -1.1%
28,550
● 23,380● 5,170
+7.9%
● -6.6%● -7.1%
450g 罐装
TCBJ-DBF-02
¥6.47万
● ¥3.13万● ¥3.34万
+6.6%
● +21.3%● +16.6%
+9.8%
● +34.6%● +4.3%
¥7,632.1
● ¥3,694.5● ¥3,937.6
8.48
● 8.48● 8.48
+2.0%
● +10.9%● +1.2%
2.97
● 3.05● 2.80
+2.5%
● +16.8%● -4.1%
24,990
● 15,300● 9,690
+8.0%
● +16.9%● -9.2%
江中健胃消食片
3 个 SKU
消化系统
32片
JZ-JWXS-01
¥17.44万
● ¥10.80万● ¥6.64万
+15.3%
● +24.5%● +18.1%
+30.3%
● +41.2%● +20.9%
¥1.99万
● ¥1.23万● ¥7,561.6
8.78
● 8.78● 8.78
+5.2%
● -4.0%● +8.0%
3.07
● 3.16● 2.90
+3.4%
● +15.4%● -2.2%
24,020
● 17,780● 6,240
+3.9%
● +3.9%● -7.1%
64片
JZ-JWXS-02
¥16.51万
● ¥9.61万● ¥6.90万
+1.4%
● +15.6%● -10.8%
+19.0%
● +37.4%● +23.5%
¥2.49万
● ¥1.45万● ¥1.04万
6.62
● 6.62● 6.62
+8.5%
● -3.5%● +1.2%
2.32
● 2.38● 2.18
+6.4%
● +19.3%● +0.9%
23,590
● 9,870● 13,720
+3.8%
● +10.4%● -5.0%
儿童装 32片
JZ-JWXS-03
¥3.48万
● ¥1.89万● ¥1.58万
+11.8%
● +6.7%● -9.8%
+7.6%
● +33.6%● +26.0%
¥7,778
● ¥4,239.1● ¥3,538.9
4.47
● 4.47● 4.47
+11.7%
● -3.0%● -5.6%
1.56
● 1.61● 1.48
+9.5%
● -6.7%● +3.9%
27,160
● 17,950● 9,210
+3.6%
● +17.0%● -3.0%
乐普阿司匹林肠溶片
2 个 SKU
心血管
100mg*30片
LP-ASP-01
¥18.68万
● ¥8.52万● ¥10.16万
+19.9%
● +6.3%● -9.1%
+12.2%
● +18.1%● +9.9%
¥3.36万
● ¥1.53万● ¥1.83万
5.55
● 5.55● 5.55
+7.8%
● +21.4%● +16.5%
1.94
● 2.00● 1.83
+3.1%
● -7.5%● -0.8%
37,400
● 23,180● 14,220
+2.2%
● +16.1%● -9.5%
100mg*60片
LP-ASP-02
¥17.37万
● ¥11.62万● ¥5.75万
+3.2%
● -2.6%● -8.0%
+30.9%
● +14.3%● +12.5%
¥2.07万
● ¥1.38万● ¥6,848.3
8.40
● 8.40● 8.40
+11.0%
● +21.9%● +9.8%
2.94
● 3.02● 2.77
+0.1%
● -3.5%● +2.3%
24,960
● 15,260● 9,700
+2.4%
● -7.3%● -7.4%
全棉时代医用口罩
2 个 SKU
医疗器械
50只 独立包装
QMSD-KZ-01
¥16.21万
● ¥8.63万● ¥7.58万
+10.7%
● +12.6%● +15.3%
+18.3%
● +34.2%● +1.9%
¥2.31万
● ¥1.23万● ¥1.08万
7.01
● 7.01● 7.01
+2.6%
● +0.6%● -0.6%
2.45
● 2.52● 2.31
+10.0%
● +8.2%● -3.6%
22,640
● 12,390● 10,250
+10.0%
● -8.4%● -4.7%
100只 盒装
QMSD-KZ-02
¥15.65万
● ¥7.75万● ¥7.90万
+6.1%
● +3.7%● +16.3%
+7.0%
● +30.4%● +4.4%
¥3.22万
● ¥1.60万● ¥1.63万
4.85
● 4.85● 4.85
+5.9%
● +1.1%● -7.4%
1.70
● 1.75● 1.60
+17.0%
● +12.2%● -0.6%
26,220
● 20,480● 5,740
+9.9%
● -1.8%● -2.7%
念慈菴川贝枇杷膏
3 个 SKU
止咳化痰
150ml 便携装
NCA-PPG-02
¥10.97万
● ¥6.02万● ¥4.94万
+10.1%
● +15.2%● +11.2%
+18.8%
● +24.8%● +26.0%
¥1.28万
● ¥7,039.7● ¥5,779
8.56
● 8.56● 8.55
+14.9%
● -0.1%● -7.4%
3.00
● 3.08● 2.82
+5.0%
● +7.2%● -10.5%
25,010
● 15,340● 9,670
+11.6%
● +11.0%● -10.9%
300ml*2 礼盒
NCA-PPG-03
¥9.81万
● ¥5.02万● ¥4.79万
+6.6%
● +6.3%● +12.3%
+7.5%
● +21.0%● +28.6%
¥1.53万
● ¥7,852.3● ¥7,483.8
6.40
● 6.40● 6.40
+18.1%
● +0.4%● +15.8%
2.24
● 2.30● 2.11
+8.1%
● +11.1%● -7.5%
28,590
● 23,430● 5,160
+11.7%
● +17.6%● -8.9%
300ml 玻璃瓶
NCA-PPG-01
¥9.53万
● ¥5.59万● ¥3.94万
+3.2%
● +24.1%● +10.2%
+30.1%
● +28.6%● +23.5%
¥1.67万
● ¥9,779.4● ¥6,899.6
5.71
● 5.71● 5.71
+11.7%
● -0.6%● -0.6%
2.00
● 2.06● 1.88
+2.0%
● +3.2%● -13.6%
37,450
● 23,260● 14,190
+11.4%
● +4.5%● +17.0%
拜耳拜糖平
2 个 SKU
糖尿病
50mg*30片
BE-BTP-01
¥23.87万
● ¥16.34万● ¥7.53万
+18.7%
● +18.4%● +12.7%
+9.2%
● +31.4%● +12.7%
¥2.69万
● ¥1.84万● ¥8,500.8
8.86
● 8.86● 8.86
+7.9%
● +15.0%● -0.6%
3.10
● 3.19● 2.92
+6.0%
● +5.7%● -8.6%
24,050
● 17,830● 6,220
+14.3%
● -1.9%● -8.9%
100mg*30片
BE-BTP-02
¥5.61万
● ¥3.63万● ¥1.98万
+2.0%
● +9.5%● +13.8%
+27.9%
● +27.6%● +15.2%
¥8,361.9
● ¥5,412.4● ¥2,949.5
6.70
● 6.70● 6.70
+4.6%
● +15.5%● -7.4%
2.34
● 2.41● 2.21
+9.0%
● +9.7%● -5.6%
23,620
● 9,910● 13,710
+14.2%
● +4.6%● -6.8%
999感冒灵颗粒
2 个 SKU
感冒用药
10袋装
999-GM-01
¥14.72万
● ¥8.31万● ¥6.41万
+4.4%
● +6.2%● +2.0%
+27.1%
● +41.8%● +26.2%
¥3.66万
● ¥2.07万● ¥1.59万
4.02
● 4.02● 4.02
+4.0%
● -6.9%● +12.2%
1.41
● 1.45● 1.33
+18.8%
● +16.5%● +8.5%
24,100
● 17,910● 6,190
+5.1%
● +16.4%● -12.4%
20袋装
999-GM-02
¥14.60万
● ¥7.70万● ¥6.90万
+8.9%
● -2.7%● +3.0%
+15.8%
● +38.0%● +28.8%
¥2.13万
● ¥1.12万● ¥1.01万
6.86
● 6.86● 6.86
+0.7%
● -6.4%● +5.5%
2.40
● 2.47● 2.26
+15.8%
● +20.4%● +11.6%
23,680
● 10,000● 13,680
+5.0%
● -7.0%● -10.4%
善存复合维生素
3 个 SKU
维生素
60片 女士型
SC-VM-02
¥10.10万
● ¥4.67万● ¥5.43万
+5.5%
● +3.4%● +8.4%
+36.9%
● +17.8%● +7.0%
¥1.49万
● ¥6,887● ¥8,007.9
6.78
● 6.78● 6.78
+12.3%
● +4.6%● +14.1%
2.37
● 2.44● 2.24
+18.4%
● +0.0%● -12.0%
23,640
● 9,950● 13,690
+5.4%
● -1.2%● -8.6%
60片 男士型
SC-VM-03
¥9.26万
● ¥6.25万● ¥3.01万
+18.8%
● +24.5%● +9.5%
+25.5%
● +14.0%● +9.6%
¥2.00万
● ¥1.35万● ¥6,499.2
4.63
● 4.63● 4.63
+15.6%
● +5.1%● +7.3%
1.62
● 1.67● 1.53
+15.4%
● +4.0%● -8.9%
27,220
● 18,040● 9,180
+5.6%
● +5.4%● -6.5%
100片
SC-VM-01
¥8.29万
● ¥4.14万● ¥4.15万
+22.2%
● +12.3%● +7.4%
+18.2%
● +21.6%● +4.5%
¥9,276.9
● ¥4,634.1● ¥4,642.8
8.94
● 8.94● 8.94
+9.1%
● +4.1%● -9.2%
3.13
● 3.22● 2.95
+8.6%
● -3.9%● +15.0%
24,080
● 17,870● 6,210
+5.3%
● -7.8%● -10.7%
云南白药气雾剂
2 个 SKU
外用药品
60g 单瓶
YNBY-QWJ-02
¥13.74万
● ¥9.49万● ¥4.25万
+4.3%
● +15.4%● +0.2%
+33.9%
● +31.1%● +9.8%
¥2.70万
● ¥1.86万● ¥8,348.5
5.09
● 5.09● 5.09
+3.3%
● -1.8%● -3.1%
1.78
● 1.83● 1.68
+9.3%
● +13.3%● +10.2%
26,310
● 20,610● 5,700
+11.1%
● +10.7%● -8.0%
85g 双瓶装
YNBY-QWJ-01
¥13.48万
● ¥6.44万● ¥7.04万
+21.0%
● +24.3%● -0.8%
+15.2%
● +34.9%● +7.2%
¥1.86万
● ¥8,891.9● ¥9,716.9
7.25
● 7.25● 7.25
+6.6%
● -2.3%● +3.7%
2.54
● 2.61● 2.39
+12.3%
● +9.3%● +7.1%
22,730
● 12,520● 10,210
+11.2%
● +4.2%● -10.1%
欧姆龙电子血压计
2 个 SKU
医疗器械
HEM-7124
OML-XYJ-01
¥21.40万
● ¥10.93万● ¥10.47万
+9.5%
● +24.6%● +7.1%
+15.4%
● +17.5%● +4.6%
¥4.03万
● ¥2.06万● ¥1.97万
5.32
● 5.32● 5.32
+17.0%
● -5.8%● +12.3%
1.86
● 1.92● 1.76
+10.9%
● -8.6%● -11.5%
37,310
● 23,050● 14,260
+3.5%
● +3.6%● -4.2%
HEM-7136
OML-XYJ-02
¥3.88万
● ¥1.84万● ¥2.04万
+22.8%
● +15.7%● +8.1%
+34.0%
● +13.7%● +7.2%
¥4,754.2
● ¥2,251.9● ¥2,502.3
8.16
● 8.16● 8.16
+20.2%
● -5.3%● +5.5%
2.86
● 2.94● 2.69
+7.9%
● -4.6%● -8.4%
24,870
● 15,130● 9,740
+3.6%
● +10.1%● -2.1%
施贵宝百令胶囊
2 个 SKU
肾内科
0.5g*30粒
SGB-BL-02
¥12.87万
● ¥7.77万● ¥5.10万
+0.3%
● +3.5%● -2.6%
+21.9%
● +24.1%● +20.7%
¥1.55万
● ¥9,346.5● ¥6,131.1
8.32
● 8.32● 8.32
+5.9%
● +2.8%● -11.7%
2.91
● 3.00● 2.75
+2.7%
● +6.1%● +8.7%
24,940
● 15,220● 9,720
+17.2%
● -1.5%● -5.6%
0.2g*42粒
SGB-BL-01
¥12.25万
● ¥7.85万● ¥4.40万
+16.4%
● +12.4%● -3.7%
+33.3%
● +27.9%● +18.2%
¥2.24万
● ¥1.43万● ¥8,033.6
5.47
● 5.47● 5.47
+20.9%
● +2.3%● -4.9%
1.91
● 1.97● 1.81
+5.7%
● +2.2%● +5.7%
37,360
● 23,130● 14,230
+17.4%
● -8.1%● -7.7%
美林布洛芬混悬液
2 个 SKU
解热镇痛
100ml 儿童
ML-BLF-01
¥20.17万
● ¥13.59万● ¥6.57万
+4.9%
● +12.8%● +4.3%
+33.4%
● +40.5%● +15.6%
¥2.36万
● ¥1.59万● ¥7,694.5
8.54
● 8.54● 8.54
+14.4%
● -1.1%● +3.7%
2.99
● 3.07● 2.82
+4.3%
● +14.3%● -12.9%
23,940
● 17,660● 6,280
+2.7%
● -8.7%● -1.8%
60ml 婴幼儿
ML-BLF-02
¥3.02万
● ¥1.92万● ¥1.10万
+18.2%
● +3.9%● +5.3%
+22.1%
● +36.7%● +18.2%
¥4,721.7
● ¥3,007.1● ¥1,714.6
6.39
● 6.39● 6.39
+17.7%
● -0.6%● -3.1%
2.24
● 2.30● 2.11
+1.3%
● +18.3%● -9.9%
23,500
● 9,740● 13,760
+2.5%
● -2.1%● +0.3%
杜蕾斯避孕套
2 个 SKU
计生用品
24只装
DLS-BYT-02
¥12.01万
● ¥6.21万● ¥5.80万
+4.9%
● +21.7%● -5.4%
+10.0%
● +17.2%● +1.7%
¥1.83万
● ¥9,487.6● ¥8,861.2
6.55
● 6.55● 6.55
+8.5%
● +7.4%● +9.8%
2.29
● 2.36● 2.16
+3.9%
● -1.0%● +7.3%
23,550
● 9,820● 13,730
+6.7%
● +16.3%● -3.3%
12只装
DLS-BYT-01
¥11.02万
● ¥6.11万● ¥4.91万
+11.8%
● +0.6%● -6.5%
+21.3%
● +20.9%● +29.1%
¥1.27万
● ¥7,017.3● ¥5,644.1
8.70
● 8.70● 8.70
+18.3%
● +6.9%● +16.6%
3.04
● 3.13● 2.87
+0.8%
● -5.0%● +4.2%
23,990
● 17,740● 6,250
+6.5%
● +9.7%● -5.3%
白云山板蓝根颗粒
2 个 SKU
感冒用药
20袋装
BYS-BLG-01
¥19.91万
● ¥10.81万● ¥9.10万
+5.5%
● +18.2%● -6.2%
+24.1%
● +25.1%● +29.0%
¥2.72万
● ¥1.48万● ¥1.24万
7.33
● 7.33● 7.33
+10.4%
● +16.7%● -4.9%
2.57
● 2.64● 2.42
+9.7%
● -0.3%● +0.7%
22,770
● 12,570● 10,200
+8.4%
● -1.6%● -11.8%
10袋无糖型
BYS-BLG-02
¥2.83万
● ¥1.43万● ¥1.40万
+7.8%
● +9.3%● -5.2%
+12.8%
● +21.3%● +1.5%
¥5,484.2
● ¥2,773.8● ¥2,710.4
5.17
● 5.17● 5.17
+13.6%
● +17.2%● -11.7%
1.81
● 1.86● 1.71
+6.7%
● +3.6%● +3.7%
26,330
● 20,650● 5,680
+8.5%
● +4.9%● -9.8%
仁和清火片
1 个 SKU
清热祛火
36片
RH-QH-01
¥22.64万
● ¥13.53万● ¥9.11万
+14.1%
● +6.5%● +9.9%
+27.3%
● +24.4%● +23.7%
¥3.19万
● ¥1.91万● ¥1.28万
7.09
● 7.09● 7.09
+19.6%
● +19.6%● -9.2%
2.48
● 2.55● 2.34
+17.4%
● -1.4%● -10.1%
22,680
● 12,440● 10,240
+9.6%
● +15.8%● -6.5%
东阿阿胶块
2 个 SKU
滋补养生
500g
DEAJ-AJK-02
¥11.15万
● ¥7.58万● ¥3.56万
+20.5%
● +9.8%● -8.3%
+28.1%
● +40.2%● +12.7%
¥2.34万
● ¥1.59万● ¥7,466.2
4.77
● 4.77● 4.77
+18.9%
● +12.1%● +1.2%
1.67
● 1.72● 1.57
+10.4%
● -8.2%● +5.9%
26,180
● 20,430● 5,750
+0.5%
● +4.0%● -0.9%
250g
DEAJ-AJK-01
¥9.79万
● ¥4.57万● ¥5.21万
+7.2%
● +18.7%● -9.3%
+9.4%
● +14.0%● +10.1%
¥1.41万
● ¥6,599.8● ¥7,519.6
6.93
● 6.93● 6.93
+15.7%
● +11.5%● +8.0%
2.43
● 2.49● 2.29
+7.4%
● +17.9%● +2.8%
22,620
● 12,350● 10,270
+0.4%
● -2.5%● -3.0%
云南白药创可贴
1 个 SKU
外用药品
100片 桶装
YNBY-CKT-01
¥14.98万
● ¥10.42万● ¥4.56万
+6.0%
● +0.7%● +12.5%
+36.4%
● +27.2%● +12.9%
¥2.86万
● ¥1.99万● ¥8,701.1
5.24
● 5.24● 5.24
+0.1%
● +5.2%● -9.2%
1.83
● 1.89● 1.73
+13.5%
● +1.1%● -5.1%
37,270
● 23,000● 14,270
+16.1%
● +9.4%● -2.4%
同仁堂安宫牛黄丸
2 个 SKU
中成药
3g*2 礼盒
TRT-AGNH-02
¥8.38万
● ¥4.51万● ¥3.86万
+3.8%
● +9.6%● +2.8%
+13.0%
● +33.9%● +29.0%
¥1.02万
● ¥5,477.8● ¥4,689.5
8.24
● 8.24● 8.24
+7.2%
● +13.8%● -3.1%
2.88
● 2.97● 2.72
+5.3%
● +15.8%● +15.1%
24,900
● 15,170● 9,730
+6.8%
● +4.3%● -3.9%
3g 单丸
TRT-AGNH-01
¥5.83万
● ¥3.36万● ¥2.47万
+13.0%
● +18.5%● +1.7%
+24.3%
● +37.7%● +26.4%
¥1.08万
● ¥6,219.7● ¥4,579.7
5.40
● 5.40● 5.40
+3.9%
● +13.3%● +3.7%
1.89
● 1.94● 1.78
+8.3%
● +11.8%● +12.1%
37,330
● 23,090● 14,240
+7.0%
● -2.2%● -5.9%
拜耳达喜咀嚼片
2 个 SKU
消化系统
30片
BE-DX-02
¥7.51万
● ¥3.40万● ¥4.12万
+21.6%
● -2.2%● -0.1%
+31.1%
● +26.9%● +9.9%
¥1.16万
● ¥5,251.2● ¥6,367.3
6.47
● 6.47● 6.47
+4.6%
● +18.4%● -11.6%
2.26
● 2.33● 2.14
+1.3%
● +8.6%● +13.7%
23,530
● 9,780● 13,750
+12.9%
● -7.9%● -1.5%
20片
BE-DX-01
¥4.59万
● ¥2.25万● ¥2.35万
+8.3%
● +6.7%● -1.1%
+12.4%
● +30.7%● +7.4%
¥5,326.9
● ¥2,605.5● ¥2,721.4
8.62
● 8.62● 8.62
+1.4%
● +17.9%● -4.9%
3.02
● 3.10● 2.84
+1.8%
● +4.7%● +10.7%
23,960
● 17,700● 6,260
+13.1%
● +15.5%● -3.6%
辉瑞络活喜
1 个 SKU
心血管
5mg*7片
HR-LHX-01
¥7.06万
● ¥4.68万● ¥2.38万
+17.6%
● +0.4%● +4.5%
+36.2%
● +14.6%● +15.4%
¥9,849.9
● ¥6,527.8● ¥3,322.1
7.17
● 7.17● 7.17
+6.5%
● +8.7%● +12.3%
2.51
● 2.58● 2.37
+14.9%
● +18.9%● +13.5%
22,710
● 12,480● 10,230
+0.8%
● +10.0%● -8.3%