O2O RTB 管理智能体
美团 × 淘宝闪购 · 一体化投放与洞察
时间范围:最近 7 天
AI 投放自动复盘
智能体基于 最近 7 天 多维数据自动生成 · 仅供参考
生成于 2026-05-21 09:42
投放总结

最近 7 天双平台合计 GMV 86.42 万元,环比上升 15.3%。美团端依托即时零售流量优势,贡献 GMV 52.68 万元 (+18.2%),增量 ROI 维持在 2.62;淘宝闪购侧受 5/15 大促拉动,CTR 短暂提升至 5.4% 后回落至 4.48%。整体投放效率优于上周期,止咳类、维生素类 SPU 表现突出。

异常预警
  • 淘宝闪购
    淘宝闪购 CTR 连续 3 日下滑
    增量 ROI 高于均值 1.4 倍,建议将日预算从 800 元提升至 1400 元。
  • 全部
    华南区曝光集中度偏高
    广州、深圳合计占总曝光 32%,其他二线城市 ROI 高于均值 1.4 倍但预算占比不足 12%。
  • 全部
    夜间时段 ROI 波动
    22:00-02:00 时段 ROI 波动幅度达 ±28%,建议引入分时段出价策略。
建议动作
  • 美团
    增加止咳糖浆类 SPU 预算 +30%
    近 14 日华东疾病搜索指数上行,建议向「念慈菴川贝枇杷膏 300ml」追加 1000 元日预算。
  • 全部
    拓展成都/杭州二线城市
    增量 ROI 高于均值 1.4 倍,建议将日预算从 800 元提升至 1400 元。
  • 淘宝闪购
    提高维生素类基础出价 +12%
    竞争激烈度上升,预算消耗环比下降 64%,建议小幅提价以保住曝光位置。
  • 全部
    关闭低效关键词 7 个
    暂停投放近一周平均 ROI < 1 的关键词。
总GMV(万元) · 双平台趋势对比
数据范围:2026-05-18 ~ 2026-05-24 · 点击上方 KPI 卡片可切换指标
产品维度销售概览
20 个 SPU · 41 个 SKU · 全部 / 美团 / 闪购 三视角并列展示 · 数据范围 2026-05-18 ~ 2026-05-24
SPU品类SKUGMV 同比ROI 环比增量 ROI 环比门店环比
汤臣倍健蛋白粉
3 个 SKU
营养保健
600g 罐装
TCBJ-DBF-01
¥25.10万
¥13.08万 ¥12.02万
+6.7%
+0.2% +15.6%
+21.2%
+38.3% +1.7%
¥4.46万
¥2.32万 ¥2.13万
5.63
5.63 5.63
+5.3%
+10.4% +8.0%
1.97
2.03 1.86
+0.6%
+12.9% -7.2%
37,420
23,220 14,200
+8.2%
+10.3% -11.2%
30g*10袋
TCBJ-DBF-03
¥6.92万
¥4.82万 ¥2.10万
+19.9%
+12.4% +17.7%
+28.5%
+30.8% +6.8%
¥1.10万
¥7,633.2 ¥3,319.6
6.32
6.32 6.32
+1.2%
+11.4% -5.6%
2.21
2.28 2.09
+5.5%
+20.8% -1.1%
28,550
23,380 5,170
+7.9%
-6.6% -7.1%
450g 罐装
TCBJ-DBF-02
¥6.47万
¥3.13万 ¥3.34万
+6.6%
+21.3% +16.6%
+9.8%
+34.6% +4.3%
¥7,632.1
¥3,694.5 ¥3,937.6
8.48
8.48 8.48
+2.0%
+10.9% +1.2%
2.97
3.05 2.80
+2.5%
+16.8% -4.1%
24,990
15,300 9,690
+8.0%
+16.9% -9.2%
江中健胃消食片
3 个 SKU
消化系统
32片
JZ-JWXS-01
¥17.44万
¥10.80万 ¥6.64万
+15.3%
+24.5% +18.1%
+30.3%
+41.2% +20.9%
¥1.99万
¥1.23万 ¥7,561.6
8.78
8.78 8.78
+5.2%
-4.0% +8.0%
3.07
3.16 2.90
+3.4%
+15.4% -2.2%
24,020
17,780 6,240
+3.9%
+3.9% -7.1%
64片
JZ-JWXS-02
¥16.51万
¥9.61万 ¥6.90万
+1.4%
+15.6% -10.8%
+19.0%
+37.4% +23.5%
¥2.49万
¥1.45万 ¥1.04万
6.62
6.62 6.62
+8.5%
-3.5% +1.2%
2.32
2.38 2.18
+6.4%
+19.3% +0.9%
23,590
9,870 13,720
+3.8%
+10.4% -5.0%
儿童装 32片
JZ-JWXS-03
¥3.48万
¥1.89万 ¥1.58万
+11.8%
+6.7% -9.8%
+7.6%
+33.6% +26.0%
¥7,778
¥4,239.1 ¥3,538.9
4.47
4.47 4.47
+11.7%
-3.0% -5.6%
1.56
1.61 1.48
+9.5%
-6.7% +3.9%
27,160
17,950 9,210
+3.6%
+17.0% -3.0%
乐普阿司匹林肠溶片
2 个 SKU
心血管
100mg*30片
LP-ASP-01
¥18.68万
¥8.52万 ¥10.16万
+19.9%
+6.3% -9.1%
+12.2%
+18.1% +9.9%
¥3.36万
¥1.53万 ¥1.83万
5.55
5.55 5.55
+7.8%
+21.4% +16.5%
1.94
2.00 1.83
+3.1%
-7.5% -0.8%
37,400
23,180 14,220
+2.2%
+16.1% -9.5%
100mg*60片
LP-ASP-02
¥17.37万
¥11.62万 ¥5.75万
+3.2%
-2.6% -8.0%
+30.9%
+14.3% +12.5%
¥2.07万
¥1.38万 ¥6,848.3
8.40
8.40 8.40
+11.0%
+21.9% +9.8%
2.94
3.02 2.77
+0.1%
-3.5% +2.3%
24,960
15,260 9,700
+2.4%
-7.3% -7.4%
全棉时代医用口罩
2 个 SKU
医疗器械
50只 独立包装
QMSD-KZ-01
¥16.21万
¥8.63万 ¥7.58万
+10.7%
+12.6% +15.3%
+18.3%
+34.2% +1.9%
¥2.31万
¥1.23万 ¥1.08万
7.01
7.01 7.01
+2.6%
+0.6% -0.6%
2.45
2.52 2.31
+10.0%
+8.2% -3.6%
22,640
12,390 10,250
+10.0%
-8.4% -4.7%
100只 盒装
QMSD-KZ-02
¥15.65万
¥7.75万 ¥7.90万
+6.1%
+3.7% +16.3%
+7.0%
+30.4% +4.4%
¥3.22万
¥1.60万 ¥1.63万
4.85
4.85 4.85
+5.9%
+1.1% -7.4%
1.70
1.75 1.60
+17.0%
+12.2% -0.6%
26,220
20,480 5,740
+9.9%
-1.8% -2.7%
念慈菴川贝枇杷膏
3 个 SKU
止咳化痰
150ml 便携装
NCA-PPG-02
¥10.97万
¥6.02万 ¥4.94万
+10.1%
+15.2% +11.2%
+18.8%
+24.8% +26.0%
¥1.28万
¥7,039.7 ¥5,779
8.56
8.56 8.55
+14.9%
-0.1% -7.4%
3.00
3.08 2.82
+5.0%
+7.2% -10.5%
25,010
15,340 9,670
+11.6%
+11.0% -10.9%
300ml*2 礼盒
NCA-PPG-03
¥9.81万
¥5.02万 ¥4.79万
+6.6%
+6.3% +12.3%
+7.5%
+21.0% +28.6%
¥1.53万
¥7,852.3 ¥7,483.8
6.40
6.40 6.40
+18.1%
+0.4% +15.8%
2.24
2.30 2.11
+8.1%
+11.1% -7.5%
28,590
23,430 5,160
+11.7%
+17.6% -8.9%
300ml 玻璃瓶
NCA-PPG-01
¥9.53万
¥5.59万 ¥3.94万
+3.2%
+24.1% +10.2%
+30.1%
+28.6% +23.5%
¥1.67万
¥9,779.4 ¥6,899.6
5.71
5.71 5.71
+11.7%
-0.6% -0.6%
2.00
2.06 1.88
+2.0%
+3.2% -13.6%
37,450
23,260 14,190
+11.4%
+4.5% +17.0%
拜耳拜糖平
2 个 SKU
糖尿病
50mg*30片
BE-BTP-01
¥23.87万
¥16.34万 ¥7.53万
+18.7%
+18.4% +12.7%
+9.2%
+31.4% +12.7%
¥2.69万
¥1.84万 ¥8,500.8
8.86
8.86 8.86
+7.9%
+15.0% -0.6%
3.10
3.19 2.92
+6.0%
+5.7% -8.6%
24,050
17,830 6,220
+14.3%
-1.9% -8.9%
100mg*30片
BE-BTP-02
¥5.61万
¥3.63万 ¥1.98万
+2.0%
+9.5% +13.8%
+27.9%
+27.6% +15.2%
¥8,361.9
¥5,412.4 ¥2,949.5
6.70
6.70 6.70
+4.6%
+15.5% -7.4%
2.34
2.41 2.21
+9.0%
+9.7% -5.6%
23,620
9,910 13,710
+14.2%
+4.6% -6.8%
999感冒灵颗粒
2 个 SKU
感冒用药
10袋装
999-GM-01
¥14.72万
¥8.31万 ¥6.41万
+4.4%
+6.2% +2.0%
+27.1%
+41.8% +26.2%
¥3.66万
¥2.07万 ¥1.59万
4.02
4.02 4.02
+4.0%
-6.9% +12.2%
1.41
1.45 1.33
+18.8%
+16.5% +8.5%
24,100
17,910 6,190
+5.1%
+16.4% -12.4%
20袋装
999-GM-02
¥14.60万
¥7.70万 ¥6.90万
+8.9%
-2.7% +3.0%
+15.8%
+38.0% +28.8%
¥2.13万
¥1.12万 ¥1.01万
6.86
6.86 6.86
+0.7%
-6.4% +5.5%
2.40
2.47 2.26
+15.8%
+20.4% +11.6%
23,680
10,000 13,680
+5.0%
-7.0% -10.4%
善存复合维生素
3 个 SKU
维生素
60片 女士型
SC-VM-02
¥10.10万
¥4.67万 ¥5.43万
+5.5%
+3.4% +8.4%
+36.9%
+17.8% +7.0%
¥1.49万
¥6,887 ¥8,007.9
6.78
6.78 6.78
+12.3%
+4.6% +14.1%
2.37
2.44 2.24
+18.4%
+0.0% -12.0%
23,640
9,950 13,690
+5.4%
-1.2% -8.6%
60片 男士型
SC-VM-03
¥9.26万
¥6.25万 ¥3.01万
+18.8%
+24.5% +9.5%
+25.5%
+14.0% +9.6%
¥2.00万
¥1.35万 ¥6,499.2
4.63
4.63 4.63
+15.6%
+5.1% +7.3%
1.62
1.67 1.53
+15.4%
+4.0% -8.9%
27,220
18,040 9,180
+5.6%
+5.4% -6.5%
100片
SC-VM-01
¥8.29万
¥4.14万 ¥4.15万
+22.2%
+12.3% +7.4%
+18.2%
+21.6% +4.5%
¥9,276.9
¥4,634.1 ¥4,642.8
8.94
8.94 8.94
+9.1%
+4.1% -9.2%
3.13
3.22 2.95
+8.6%
-3.9% +15.0%
24,080
17,870 6,210
+5.3%
-7.8% -10.7%
云南白药气雾剂
2 个 SKU
外用药品
60g 单瓶
YNBY-QWJ-02
¥13.74万
¥9.49万 ¥4.25万
+4.3%
+15.4% +0.2%
+33.9%
+31.1% +9.8%
¥2.70万
¥1.86万 ¥8,348.5
5.09
5.09 5.09
+3.3%
-1.8% -3.1%
1.78
1.83 1.68
+9.3%
+13.3% +10.2%
26,310
20,610 5,700
+11.1%
+10.7% -8.0%
85g 双瓶装
YNBY-QWJ-01
¥13.48万
¥6.44万 ¥7.04万
+21.0%
+24.3% -0.8%
+15.2%
+34.9% +7.2%
¥1.86万
¥8,891.9 ¥9,716.9
7.25
7.25 7.25
+6.6%
-2.3% +3.7%
2.54
2.61 2.39
+12.3%
+9.3% +7.1%
22,730
12,520 10,210
+11.2%
+4.2% -10.1%
欧姆龙电子血压计
2 个 SKU
医疗器械
HEM-7124
OML-XYJ-01
¥21.40万
¥10.93万 ¥10.47万
+9.5%
+24.6% +7.1%
+15.4%
+17.5% +4.6%
¥4.03万
¥2.06万 ¥1.97万
5.32
5.32 5.32
+17.0%
-5.8% +12.3%
1.86
1.92 1.76
+10.9%
-8.6% -11.5%
37,310
23,050 14,260
+3.5%
+3.6% -4.2%
HEM-7136
OML-XYJ-02
¥3.88万
¥1.84万 ¥2.04万
+22.8%
+15.7% +8.1%
+34.0%
+13.7% +7.2%
¥4,754.2
¥2,251.9 ¥2,502.3
8.16
8.16 8.16
+20.2%
-5.3% +5.5%
2.86
2.94 2.69
+7.9%
-4.6% -8.4%
24,870
15,130 9,740
+3.6%
+10.1% -2.1%
施贵宝百令胶囊
2 个 SKU
肾内科
0.5g*30粒
SGB-BL-02
¥12.87万
¥7.77万 ¥5.10万
+0.3%
+3.5% -2.6%
+21.9%
+24.1% +20.7%
¥1.55万
¥9,346.5 ¥6,131.1
8.32
8.32 8.32
+5.9%
+2.8% -11.7%
2.91
3.00 2.75
+2.7%
+6.1% +8.7%
24,940
15,220 9,720
+17.2%
-1.5% -5.6%
0.2g*42粒
SGB-BL-01
¥12.25万
¥7.85万 ¥4.40万
+16.4%
+12.4% -3.7%
+33.3%
+27.9% +18.2%
¥2.24万
¥1.43万 ¥8,033.6
5.47
5.47 5.47
+20.9%
+2.3% -4.9%
1.91
1.97 1.81
+5.7%
+2.2% +5.7%
37,360
23,130 14,230
+17.4%
-8.1% -7.7%
美林布洛芬混悬液
2 个 SKU
解热镇痛
100ml 儿童
ML-BLF-01
¥20.17万
¥13.59万 ¥6.57万
+4.9%
+12.8% +4.3%
+33.4%
+40.5% +15.6%
¥2.36万
¥1.59万 ¥7,694.5
8.54
8.54 8.54
+14.4%
-1.1% +3.7%
2.99
3.07 2.82
+4.3%
+14.3% -12.9%
23,940
17,660 6,280
+2.7%
-8.7% -1.8%
60ml 婴幼儿
ML-BLF-02
¥3.02万
¥1.92万 ¥1.10万
+18.2%
+3.9% +5.3%
+22.1%
+36.7% +18.2%
¥4,721.7
¥3,007.1 ¥1,714.6
6.39
6.39 6.39
+17.7%
-0.6% -3.1%
2.24
2.30 2.11
+1.3%
+18.3% -9.9%
23,500
9,740 13,760
+2.5%
-2.1% +0.3%
杜蕾斯避孕套
2 个 SKU
计生用品
24只装
DLS-BYT-02
¥12.01万
¥6.21万 ¥5.80万
+4.9%
+21.7% -5.4%
+10.0%
+17.2% +1.7%
¥1.83万
¥9,487.6 ¥8,861.2
6.55
6.55 6.55
+8.5%
+7.4% +9.8%
2.29
2.36 2.16
+3.9%
-1.0% +7.3%
23,550
9,820 13,730
+6.7%
+16.3% -3.3%
12只装
DLS-BYT-01
¥11.02万
¥6.11万 ¥4.91万
+11.8%
+0.6% -6.5%
+21.3%
+20.9% +29.1%
¥1.27万
¥7,017.3 ¥5,644.1
8.70
8.70 8.70
+18.3%
+6.9% +16.6%
3.04
3.13 2.87
+0.8%
-5.0% +4.2%
23,990
17,740 6,250
+6.5%
+9.7% -5.3%
白云山板蓝根颗粒
2 个 SKU
感冒用药
20袋装
BYS-BLG-01
¥19.91万
¥10.81万 ¥9.10万
+5.5%
+18.2% -6.2%
+24.1%
+25.1% +29.0%
¥2.72万
¥1.48万 ¥1.24万
7.33
7.33 7.33
+10.4%
+16.7% -4.9%
2.57
2.64 2.42
+9.7%
-0.3% +0.7%
22,770
12,570 10,200
+8.4%
-1.6% -11.8%
10袋无糖型
BYS-BLG-02
¥2.83万
¥1.43万 ¥1.40万
+7.8%
+9.3% -5.2%
+12.8%
+21.3% +1.5%
¥5,484.2
¥2,773.8 ¥2,710.4
5.17
5.17 5.17
+13.6%
+17.2% -11.7%
1.81
1.86 1.71
+6.7%
+3.6% +3.7%
26,330
20,650 5,680
+8.5%
+4.9% -9.8%
仁和清火片
1 个 SKU
清热祛火
36片
RH-QH-01
¥22.64万
¥13.53万 ¥9.11万
+14.1%
+6.5% +9.9%
+27.3%
+24.4% +23.7%
¥3.19万
¥1.91万 ¥1.28万
7.09
7.09 7.09
+19.6%
+19.6% -9.2%
2.48
2.55 2.34
+17.4%
-1.4% -10.1%
22,680
12,440 10,240
+9.6%
+15.8% -6.5%
东阿阿胶块
2 个 SKU
滋补养生
500g
DEAJ-AJK-02
¥11.15万
¥7.58万 ¥3.56万
+20.5%
+9.8% -8.3%
+28.1%
+40.2% +12.7%
¥2.34万
¥1.59万 ¥7,466.2
4.77
4.77 4.77
+18.9%
+12.1% +1.2%
1.67
1.72 1.57
+10.4%
-8.2% +5.9%
26,180
20,430 5,750
+0.5%
+4.0% -0.9%
250g
DEAJ-AJK-01
¥9.79万
¥4.57万 ¥5.21万
+7.2%
+18.7% -9.3%
+9.4%
+14.0% +10.1%
¥1.41万
¥6,599.8 ¥7,519.6
6.93
6.93 6.93
+15.7%
+11.5% +8.0%
2.43
2.49 2.29
+7.4%
+17.9% +2.8%
22,620
12,350 10,270
+0.4%
-2.5% -3.0%
云南白药创可贴
1 个 SKU
外用药品
100片 桶装
YNBY-CKT-01
¥14.98万
¥10.42万 ¥4.56万
+6.0%
+0.7% +12.5%
+36.4%
+27.2% +12.9%
¥2.86万
¥1.99万 ¥8,701.1
5.24
5.24 5.24
+0.1%
+5.2% -9.2%
1.83
1.89 1.73
+13.5%
+1.1% -5.1%
37,270
23,000 14,270
+16.1%
+9.4% -2.4%
同仁堂安宫牛黄丸
2 个 SKU
中成药
3g*2 礼盒
TRT-AGNH-02
¥8.38万
¥4.51万 ¥3.86万
+3.8%
+9.6% +2.8%
+13.0%
+33.9% +29.0%
¥1.02万
¥5,477.8 ¥4,689.5
8.24
8.24 8.24
+7.2%
+13.8% -3.1%
2.88
2.97 2.72
+5.3%
+15.8% +15.1%
24,900
15,170 9,730
+6.8%
+4.3% -3.9%
3g 单丸
TRT-AGNH-01
¥5.83万
¥3.36万 ¥2.47万
+13.0%
+18.5% +1.7%
+24.3%
+37.7% +26.4%
¥1.08万
¥6,219.7 ¥4,579.7
5.40
5.40 5.40
+3.9%
+13.3% +3.7%
1.89
1.94 1.78
+8.3%
+11.8% +12.1%
37,330
23,090 14,240
+7.0%
-2.2% -5.9%
拜耳达喜咀嚼片
2 个 SKU
消化系统
30片
BE-DX-02
¥7.51万
¥3.40万 ¥4.12万
+21.6%
-2.2% -0.1%
+31.1%
+26.9% +9.9%
¥1.16万
¥5,251.2 ¥6,367.3
6.47
6.47 6.47
+4.6%
+18.4% -11.6%
2.26
2.33 2.14
+1.3%
+8.6% +13.7%
23,530
9,780 13,750
+12.9%
-7.9% -1.5%
20片
BE-DX-01
¥4.59万
¥2.25万 ¥2.35万
+8.3%
+6.7% -1.1%
+12.4%
+30.7% +7.4%
¥5,326.9
¥2,605.5 ¥2,721.4
8.62
8.62 8.62
+1.4%
+17.9% -4.9%
3.02
3.10 2.84
+1.8%
+4.7% +10.7%
23,960
17,700 6,260
+13.1%
+15.5% -3.6%
辉瑞络活喜
1 个 SKU
心血管
5mg*7片
HR-LHX-01
¥7.06万
¥4.68万 ¥2.38万
+17.6%
+0.4% +4.5%
+36.2%
+14.6% +15.4%
¥9,849.9
¥6,527.8 ¥3,322.1
7.17
7.17 7.17
+6.5%
+8.7% +12.3%
2.51
2.58 2.37
+14.9%
+18.9% +13.5%
22,710
12,480 10,230
+0.8%
+10.0% -8.3%